Privacy and Cookie Policy

Blue Lavandarias is committed to protecting the privacy of its users and ensuring that their personal data is handled in a secure and transparent manner.

This policy explains how we collect, use and share your personal data when you use our website and the services offered.

1. Data collected
We collect the following types of personal data through our website:
Data provided by users: Name, e-mail address, mobile phone number, city, postcode, date of birth, gender and any other data provided voluntarily through contact forms, subscriptions or applications.
Automatically collected data: Information about user interaction with our website, such as IP address, device type, browser, pages visited and browsing time. This data is collected through tools such as Google Analytics, Google Search Console, Google Tag Manager, Pixel do Meta and Clarity.
Data for marketing campaigns: This includes information on interactions with ads, subscriptions and behaviour on the website, used for remarketing on platforms such as Google Ads and Meta Ads.

2. Using Monitoring Tools
Blue Lavandarias uses various monitoring tools to analyse and optimise the user experience on our website:
Google Analytics: Collects data on website traffic, such as pages visited, browsing time, geographical location and device used. This data is essential for understanding user behaviour and improving the usability of the site, without collecting directly identifiable information.
Clarity from Microsoft: This tool monitors and records browsing sessions, giving us a detailed view of how users interact with the website. Clarity allows us to identify friction points in the browsing process, such as clicks in non-interactive areas or difficulties using mobile devices. Although the recordings are anonymised, they help us to improve the design and functionality of the website, without collecting directly identifiable personal data.
Google Tag Manager: Used to manage the various tracking tags on the website, including the Google Analytics and Meta Pixel scripts. This tool simplifies the management of code tags without having to change the site's code directly.
Meta Pixel (Facebook Ads): Used to monitor user behaviour and remarketing campaigns on social networks. This tool allows us to optimise personalised ad campaigns and improve the effectiveness of advertising, ensuring that only users who have consented receive targeted ads.

3. Purpose of Data Collection
The data collected is used for
Analysing traffic and user behaviour on the website.
Improving the user experience and optimising website performance.
Carry out advertising and remarketing campaigns on platforms such as Google Ads and Meta Ads.
Send future marketing communications and newsletters from Blue Lavandarias, based on user preferences and consent.
Processing applications and subscriptions received via forms on the website.

4. Data Sharing
Data can be shared with:
Third-party platforms: For data analysis, marketing campaign optimisation, advertising and cookie management (Google Analytics, Clarity, Meta Ads, etc.).
Timing Group: The information collected by RAL may be shared with the Timing Group for the purposes of marketing communications and updates, subject to the user's consent.
Marketing Partners: To guarantee the personalisation of communications and remarketing campaigns, always with the consent of users.

5. Legal grounds for treatment
The data is processed on the basis of:
Explicit consent from the user, when they choose to share their data for marketing and communications.
Legitimate interest for the purposes of analysing and improving the website, provided that this does not prejudice the rights of users.
Execution of a contract for the processing of data for applications and contact requests.

6. Data Storage and Security
Personal data is stored securely and kept only for as long as is necessary for its purpose:
Marketing data: Kept until the user withdraws their consent.
Analysis data: Kept for up to 26 months.
We have implemented appropriate technical and organisational measures to protect your data against unauthorised access, alteration, disclosure or destruction.

7. User rights
Users have the right to:
Access your personal data at any time.
Correct incorrect or outdated information.
Request the deletion of your personal data.
Restrict the processing of your data in certain situations.
Oppose the processing of data for marketing purposes.
Orders can be placed by sending an e-mail to: miguel.martins@bluelavandarias.pt

8. Use of Cookies
We use cookies to improve your experience on the website and to personalise the content presented to you. Cookies collect data such as:
Essential cookies: Necessary for the functioning of the website.
Performance cookies: Used to analyse user interaction with the website and improve navigation.
Marketing cookies: Used to display personalised advertisements.

9. Cookie management
When you visit our website for the first time, you will be presented with a cookie consent banner.
The user can choose:
Accept all cookies.
Personalise your preferences by accepting or rejecting certain types of cookies.
At any time, cookie preferences can be changed directly in the browser settings.

10. Marketing and Communications
User data may be used in the future to:
Blue Lavandarias marketing campaigns, according to the consent provided in the contact forms.
The user can revoke consent by clicking on the "Unsubscribe" link in all marketing emails or by sending a request to: miguel.martins@bluelavandarias.pt.

10. Contacts and Data Protection Officer
If you have any questions about this privacy and cookie policy or the processing of your personal data, you can contact us at:
E-mail: miguel.martins@bluelavandarias.pt
Telephone: (+351) 914 153 100*
Address: Rua Teresa Ramalho Ortigão, 82 B, 8000-312, Faro, Portugal.
*calls to national mobile network

11. Policy updates
We reserve the right to update this policy whenever necessary. Any changes will be communicated through our website.