Privacy and Cookies Policy

Blue Lavandarias is committed to protecting the privacy of its users and ensuring that their personal data is handled in a secure and transparent manner.

This policy explains how we collect, use and share your personal data when you use our website and the services offered.

1. Data Collected
We collect the following types of personal data through our website:
Data provided by users: Name, email address, mobile phone number, city, postcode, date of birth, gender and any other data voluntarily provided through contact forms, subscriptions or applications.
Automatically collected data: Information about user interaction with our website, such as IP address, device type, browser, pages visited and browsing time. This data is collected through tools such as Google Analytics, Google Search Console, Google Tag Manager, Meta Pixel and Clarity.
Data for marketing campaigns: Includes information about interactions with adverts, subscriptions and website behaviour, used for remarketing on platforms such as Google Ads and Meta Ads.

2. Use of Monitoring Tools
Blue Lavandarias uses various monitoring tools to analyse and optimise the user experience on our website:
Google Analytics: Collects data on website traffic, such as pages visited, browsing time, geographic location and device used. This data is essential for understanding user behaviour and improving website usability, without collecting directly identifiable information.
Microsoft Clarity: This tool monitors and records browsing sessions, giving us detailed insight into how users interact with the website. Clarity allows us to identify friction points in the browsing process, such as clicks on non-interactive areas or usability issues on mobile devices. Although recordings are anonymous, they help us improve the website’s design and functionality without collecting directly identifiable personal data.
Google Tag Manager: Used to manage the various tracking tags on the website, including Google Analytics and Meta Pixel scripts. This tool simplifies tag management without the need to directly change the website’s code.
Meta Pixel (Facebook Ads): Used to monitor user behaviour and remarketing campaigns on social media. This tool allows us to optimise personalised advertising campaigns and improve advertising effectiveness, ensuring that only users who have given consent receive targeted ads.

3. Purpose of Data Collection
The data collected is used to:
Analyse website traffic and user behaviour.
Improve the user experience and optimise website performance.
Carry out advertising and remarketing campaigns on platforms such as Google Ads and Meta Ads.
Send future marketing communications and newsletters from Blue Lavandarias, based on user preferences and consent.
Process applications and subscriptions submitted via forms on the website.

4. Data Sharing
Data may be shared with:
Third-party platforms: For data analysis, marketing campaign optimisation, advertising and cookie management (Google Analytics, Clarity, Meta Ads, etc.).
Grupo Timing: The information collected by RAL may be shared with Grupo Timing for marketing communications and updates, subject to the user’s consent.
Marketing partners: To ensure the personalisation of communications and remarketing campaigns, always with the user’s consent.

5. Legal Grounds for Processing
Data is processed on the basis of:
The user’s explicit consent, when they choose to share their data for marketing and communications purposes.
Legitimate interest, for the purposes of analysing and improving the website, provided this does not override users’ rights.
Performance of a contract, for processing data related to applications and contact requests.

6. Data Storage and Security
Personal data is stored securely and retained only for as long as necessary for its purpose:
Marketing data: Retained until the user withdraws their consent.
Analysis data: Retained for up to 26 months.
We have implemented appropriate technical and organisational measures to protect your data against unauthorised access, alteration, disclosure or destruction.

7. User Rights
Users have the right to:
Access their personal data at any time.
Correct inaccurate or outdated information.
Request the deletion of their personal data.
Restrict the processing of their data in certain situations.
Object to the processing of data for marketing purposes.
Requests can be made by sending an email to: miguel.martins@bluelavandarias.pt

8. Use of Cookies
We use cookies to improve your experience on the website and to personalise the content presented to you. Cookies collect data such as:
Essential cookies: Necessary for the website to function.
Performance cookies: Used to analyse user interaction with the website and improve navigation.
Marketing cookies: Used to display personalised advertisements.

9. Cookie Management
When you visit our website for the first time, you will be presented with a cookie consent banner.
Users can choose to:
Accept all cookies.
Personalise their preferences by accepting or rejecting certain types of cookies.
At any time, cookie preferences can be changed directly in the browser settings.

10. Marketing and Communications
User data may be used in the future for:
Blue Lavandarias marketing campaigns, in accordance with the consent provided in the contact forms.
Users can withdraw their consent by clicking the “Unsubscribe” link in all marketing emails or by sending a request to: miguel.martins@bluelavandarias.pt

11. Contacts and Data Protection Officer
If you have any questions about this Privacy and Cookies Policy or the processing of your personal data, you can contact us at:

    Zolinda Debiez

   Miguel Martins

   Telephone: (+351) 914 153 100*
   Address: Rua Teresa Ramalho Ortigão, 82 B, 8000-312, Faro, Portugal.

*calls to the national mobile network


12. Policy Updates
We reserve the right to update this policy whenever necessary. Any changes will be communicated through our website.